The Mail and Empire

On 7 Feb. 1895 Christopher William Bunting of the Toronto Mail newspaper secured the purchase of the Empire, a competitor, possibly for as little as $30,000. The publishers of the renamed Daily Mail and Empire sought to interpret news for the Conservative Party’s benefit but continued to insist on standards established during the Mail’s days of independence: an effort at comprehensive coverage and dispassionate editorial comment. It was no longer sufficient for a quality daily to be an organ parroting party leaders. As of September 1929 the paper was called the Mail and Empire.